Recession Proof Your Business
My friend Darren always knows what he’s talking about…
You don’t have to let global affairs, the national economy or the welfare of your industry become your personal reality.
You might think this sounds naïve, but it’s true. To survive and even thrive personally, you only need to give your attention and focus to your immediate world, the one you can personally affect – your finances, your business.
If you don’t let the woes of the world drag you down mentally, you can be in a position to uniquely thrive in times like these.
Here is an inspiring reference point:
The late Sam Walton, when asked his opinion of the 1991 recession, said,
“I’ve thought about it, and decided not to participate.”
In 1990 and 1991 Wal-Mart, Sears and the S&P 500 share prices were in a dead heat. Wal-Mart chose to take an aggressive posture, investing in physical assets to strengthen their growth foundation and in intangible assets to assertively promote their brand and offerings. Sears, on the other hand, decided to cut investments without a cursory examination of the ramifications. The result: within only two years Wal-Mart’s share price TRIPLED while those of Sears and the SNP remained flat. And as you know, no competitor has recovered to catch Wal-Mart since.
Here is your inoculation medicine: listen to the TV and radio less and pop in the Accelerator For Success disc instead. You need the right frame of mind to take advantage of our great opportunities!
We’re now working with 3 other Masters of Business. D. Scott MacGregor, Chuck Abbott and Carolyn Trinta on a project that will create a great amount of Impact in your life and business - especially your profits!
All the best,
Bill
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